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ProbusBNW is about PROmoting good BUSiness.
Probus is the Latin for good, honest,
well-conducted, and thats the kind of
business we want to help our clients manage. What we
offer are extra skills, experience and brainpower to
support clients own management, especially in areas
such as Public Affairs, Corporate Responsibility,
Employee Relations, Corporate Communications and other
activities that affect reputation. We can provide a wide
range of services: from management coaching, via project
definition and partner identification, to planning and
strategy development, plus benchmarking, training,
interim management, executive search and more not
just in the UK but across Europe and beyond, through our
international network of Associates.
Here are some examples:
- Knowing what key stakeholders think about you
If stakeholder perceptions don't match their
expectations, reputation management activity can
be at best fruitless and at worst damaging. Over
the years we've conducted reviews of stakeholder
opinion for numerous companies, for example in
relation to their Social Reports. We're
particularly successful in gaining access to
leading public figures and opinion formers, as we
demonstrated to a client which had previously met
difficulties in obtaining access.
- Being equipped to respond to new challenges
Responding to reputational challenges may
require change by the company itself. By applying
our knowledge of business and of current best
practice we help clients such as a leading
regional utility to restructure their
communications and put in place plans to meet
needs arising from both external and internal
developments. We frequently help clients to
design or update their approach to external
relations or corporate responsibility or
community investment, including facilitating
planning or strategy sessions, running task
forces, or developing new initiatives such as
partnership projects or employee volunteering
programmes or award schemes.
- Making sense of corporate citizenship
It's becoming ever harder to keep up with
developments in corporate citizenship and
corporate social responsibility (CSR):
publications (including company Social Reports,
government reports and EU White Papers), new
standards and guidelines, conferences and
seminars, journals, websites, press coverage,
etc. Our face-to-face briefing and brainstorming
service provides senior managers with regular
analytical reviews of the latest developments,
along with advice on their relevance to client
companies. We can also facilitate strategy and
planning sessions, run training for company
staff, and provide assessments of what is going
on in specific fields or geographical areas.
- Measuring performance against peer companies
We recently completed a fourth cycle of our
Corporate Community Involvement (CCI) Index. This
assesses participating companies' programmes
against good practice and against their peers,
and helps them identify ways of achieving greater
effectiveness and value for money. The final
report of our International Community Involvement
Benchmark (in partnership with the Boston College
Center for Corporate Citizenship) was published
in 2002, and we are now working on plans for an
exciting follow-on project to develop a Europen
Executive Forum to promote and share good
international practice in corporate citizenship.
- Getting the right people on board
For some years we have offered a specialised
executive search service to recruit first-class
individuals for corporate affairs and CSR
positions. This is now complemented by an interim
management service, which provides high-quality,
experienced CSR and public affairs managers on
limited-term contracts (typically from one month
to one year) to put in place new functions,
structures, strategies or initiatives, or simply
to provide temporary management expertise while
you look for the right individual to fill
longer-term needs.
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