• Completely independent, and so able to give objective advice.
  
• Dedicated to helping corporate clients to pursue their own business agendas - not promoting any specific approach or methodology.
  
• Committed to a professional and businesslike approach to managing reputation and stakeholder relationships.

Our two Directors have over 40 years of relevant experience between them, and are supported by an international network of associates and consultants with wide experience of business, government and the not-for-profit sector.

Our approach to each project is tailored to the specific requirements of the client and our track record of innovation, fitness for purpose and achievement has helped to make us a recognised leader in our field.

To discover more about how we can help your business to manage its reputation more effectively please select a link on the left.

Directors
Alastair Bruce
Alastair has worked in corporate Public Affairs since 1980. Before setting up Bruce Naughton Wade, ProbusBNW’s predecessor business, in 1991, he had worked for IBM for 21 years in the UK, USA and Belgium.

He has particular expertise in the field of corporate citizenship and community involvement, and is also responsible for ProbusBNW’s measurement and evaluation offerings. These include the Corporate Community Involvement Index, a pioneering benchmarking tool for leading companies in the UK; the International Community Involvement Benchmark, in partnership with the Boston College Center for Corporate Citizenship in the USA; and the Public Affairs Benchmark.

Alastair has a classics degree from Oxford University, and is married with two grown-up children. He is a Trustee of the National Botanic Garden of Wales and of the Barnes Music Society, and a member of the Cultural Affairs Committee of the English-Speaking Union. His translation of Hector Berlioz's Les Grotesques de la Musique was published as The Musical Madhouse in May 2003, during the bicentenary year of the composer's birth.

Gerry Wade
Gerry was the first non-American to be assigned to the IBM Corporate Headquarters Governmental Programmes office in Washington DC, and later became Director of IBM’s European Headquarters office in Brussels. As Manager of Public Affairs for IBM UK, he pioneered the development of a strategic and integrated approach to the management of all the company’s interests in public policy.

Gerry has been a member of Westminster City Council, a governor of several colleges and schools, and Chair of a Family Settlement. A former Chair of the Tory Reform Group, he stood twice for Parliament in 1974. He chaired the Corporate Responsibility Group during 1990/91, and has served on the boards of a range of community, cultural and public policy bodies. He is a member of the Editorial Advisory Panel of Community Affairs Briefing.